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ABOU​T US

Our Mission



At Hidayah and Co., our mission is to reach every woman who chooses modesty — whether she’s embraced it for years or is just beginning her journey. We believe that modest fashion is for everyone, regardless of religion, caste, color, or background. Through thoughtfully crafted designs and timeless pieces, we aim to empower women to dress with confidence, comfort, and grace — in a way that feels true to them. Our goal is simple: to make modest wear accessible, inclusive, and beautifully expressive for all.

 

Why we started Hidayah & Co?

We began our journey with an offline store because, in and around our area, there were barely any places that offered modest wear — and the ones that did had very typical, outdated designs with no real fashion sense. We noticed how so many women around us craved stylish, Pinterest-worthy modest fashion but simply had no place to find it. That’s when we knew there was a need for something better.

We always had the vision to go online — not just to widen our reach, but to create something affordable, accessible, and truly inspired by the essence of modern modesty. Most modest fashion brands were either too expensive or lacked aesthetic appeal, and we wanted to change that. At Hidayah & Co., we believe that modest fashion should be empowering, trendy, and easy on the pocket — because “Beauty in Modesty” isn’t just our tagline, it’s the heart of everything we do.

Women with a Vi​​​sion

Salma Saiyed

Managing Director & Sales Head

A homemaker turned entrepreneur, Salma Saiyed brings warmth, wisdom, and unwavering leadership to Hidayah & Co. As our Managing Director and Sales Manager, she oversees the brand’s growth with a nurturing hand and a strategic mind. Her ability to build lasting customer relationships and manage key sales operations makes her the driving force behind our day-to-day success. With deep faith and quiet strength, she ensures that our values are reflected in every order that leaves our hands.

Dr. Shaista Saiyed

Creative Head & Designer

A qualified MBBS doctor with an artistic soul, Dr. Shaista Saiyed is the visionary behind our aesthetics. As the Creative Head and Lead Designer, she brings together the science of precision and the art of modesty. Every stitch, silhouette, and fabric choice reflects her eye for detail and her passion for blending modern trends with modest values. Despite her demanding medical background, she remains deeply committed to the mission of Hidayah & Co., proving that purpose knows no boundaries.

Khushi Saiyed

Operations & Logistics Head

As a student of Deen, Khushi Saiyed combines spiritual grounding with practical excellence. She leads all operations, sourcing, logistics, and backend coordination at Hidayah & Co., ensuring everything runs smoothly — from idea to doorstep. Her understanding of Islamic values guides her approach, while her tireless dedication ensures every product is delivered with sincerity and care. Khushi’s efficiency, resourcefulness, and passion for detail are the backbone of our fulfillment and quality promise.

Moina Saiyed

Marketing & Finance Head

Currently pursuing a degree in Business and Economics, Moina Saiyed brings innovation, strategy, and youthful energy to Hidayah & Co. As our Marketing and Finance Head, she manages digital outreach, brand storytelling, advertising, and financial planning — helping the brand grow without compromising its essence. Moina bridges the gap between faith and modern consumer culture, ensuring every campaign speaks with authenticity, clarity, and heart.

Our VisionOur journey

Our journey

Hidayah and Co. was born from a heartfelt vision — to make modest fashion not just accessible, but deeply meaningful. In a world where trends often compromise values, we chose to take a different path — one step towards Allah’s guidance, and a space where elegance and modesty could exist side by side.

We started our brand in March 2025, and what began as a humble offline store in Vapi, Gujarat, quickly became more than just a shopping destination. It became a movement — built on sincerity, community, and the belief that dressing modestly is a beautiful form of self-expression.

From handpicked abayas and hijabs to thoughtfully chosen accessories, every product is curated with purpose. We listen, learn, and grow with our customers — ensuring that every piece we offer reflects grace, comfort, and timeless style.

At Hidayah and Co., we don’t just dress women — we uplift them. We’re proud to be a space where every woman feels empowered, confident, and spiritually connected through her clothing.

And this is only the beginning.

Let’s keep moving — one step closer to beauty, purpose, and Allah’s Hidayah.

Our Vision

At Hidayah and Co., our vision is to become a household name for modest fashion — in India and beyond. Rooted in elegance, inclusivity, and purpose, we aim to bring beautifully curated abayas, hijabs, and accessories to every wardrobe, regardless of religion or background.

Over the next 2 years, we aspire to reach homes across India, making modest fashion accessible, affordable, and stylish for all. And in the next 5 years, we see ourselves growing into a globally recognized brand that redefines modest wear with timeless sophistication.

To fulfill this vision, we’re also preparing to launch our men’s and children’s collections very soon, creating pieces that are thoughtfully designed and cater to all genders and ages — because modesty is for everyone.

This is more than fashion — it’s a movement. And we’re just getting started.